Facebook Advertising Services

Facebook Advertising Services for Your Business

Using Facebook advertising services, you can build your business’s online. You can use following methods for your brand to reach potential customer – Brand awareness, Generate leads, and increase revenue-generating activities.

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What is Facebook Ads Manager?

The Ads Manager is the pivot point for running ads on Facebook, Messenger, Instagram or the Audience Network. It manages advertising. The Ads Manager takes care of when and where your ads will run. It also focuses on scheduling campaigns & managing budget to spend on ads.

Ads Manager offers a lot of features. There are 3 major ones:

Audience insights

Audience Insights helps you find the number of potential users interested in your product or service. It helps in creating a better campaign. By checking insights only you can create a best buyer persona and target the right people.

Facebook Pixel

The Facebook advertising pixel is required to run Facebook ads. A pixel code is a line of code that tracks how people interact with your site. This pixel code comes in the header of the site. This ad will continue to appear in the Facebook feeds of people who have seen your ad before. This is a cool feature of Facebook Ads Manager.

Advanced targeting

The best feature of Facebook Ads Manager is targeting. It targets a specific group of people to create a complete audience for advertising. The three main ones are:

Behavioral Targeting

Manager targets people on the basis of behavior. Like- buying behavior, device usage and buying purpose etc. If you want to target people who have taken the product from you in the past, then the manager can target them.

Interest Targeting

Facebook Ad Manager can target people based on their interests. They will be shown the advertisements that they like.

Demographic Targeting

It targets people on the basis of gender, language, finance, education, place etc. This targeting is very beneficial because it already has information about the audience.

Why use Facebook Advertising Services?

There are many advantages of investing in Facebook ads services to grow your business:

More than 2 billion people use Facebook every month.
The more money you invest, the more people the ad will reach.
Your website will get valuable traffic and get good cost-per-click rates.
You can get more profit in less cost.
By choosing the desired category, you can show ads to only those people who are interested in your product.
Re-engage with visitors using remarketing ads.
Reached a large network of social media.

There are many benefits of using Facebook advertising but it is necessary to have good strategies. Social media experts share some strategies:

What companies should use Facebook Ad Management Services?

With Facebook advertising, you can easily make your product reach to the to the right users. It is one of the cost effective way to market your brand. With Facebook Ads, you can do the following things:

Can take the brand to unknown people.
Can build brand awareness.
Facebook advertising saves time.
You can use Google Analytics to see the results of the science and easily see the results of the campaign.
Know the reaction of the people.
Can compete with competitors' brands.
You can get advice from experts.
You can do good business with the campaign.
You're in control of how much you spend on Facebook advertising.

What do Facebook Ad Services Include?

Facebook Advertising Services provides a variety of services. Which is as follows:

48 hours response time
Targeting
Moderated by facebook expert
Facebook ad setup
Pixel installation
Special strategy
Web Auditing
Product Auditing
And Many More…

What to look for in a Facebook ad services provider?

It’s important to have transparent pricing for Facebook advertising. Contact for pricing and share prices. Before choosing a company for advertising, find out who has the best results. Agencies that share advertising results would be appropriate. For this you can talk to an expert.

Choose an agency that is top notch and has a good strategy and team members to work on the campaign.

What metrics do Facebook ad services measure?

It is used for evaluation. Facebook uses several measures to measure the results of its advertising. We analyze and measure data based on Facebook’s Ad Manager (network performance), Google Analytics and proprietary software to analyze or measure data.

Refers to the results that result from network display advertising over the Facebook Platform. These are the most important of the key performance indicators such as reach, engagement, impressions, click rate, cost per click, and clicks are also included in this.

Site performance which serves to contextualize data from your Facebook ads in terms of available or incoming traffic to your website. It also has key metrics such as key performance indicators including pageviews, sessions, average time on page, bounce rate, purchases, as well as goal acquisition.

Facebook Ads Manager

There are a few standard metrics applied to a Facebook ad campaign that vary to judge the responses of campaigns.

Impression

Impressions are the numbers shown on the ad. If you are launching a new brand, then you will try to reach as many customers as possible. More impressions lead to your brand awareness. Impressions are essential for any advertisement.

Click

Clicks are the number of clicks on your ad. Clicks indicate the interest of the customer. If the product launched by you is of interest to the customer, he/she will click on it and visit your website. Average is calculated by dividing the number of clicks and number of students.

Result Rate

Facebook Ad Metrics Considered to Drive Result Rates

Advertisement Expenses

If you want to increase sales then you have to invest more money on your ad. The more money you invest, the more people your ad will be seen. Most of the advertisers want to make profit on ads with more than 100% ROAS.

Google Analytics is used to measure overall website traffic. It is also a medium to check the website performing pages and measure the no. of conversions happening on the website from multiple sources.

Types of Facebook Ads

There are many types of Facebook ads. You can use any format in your campaign:

Image Ad

This is the basic method of Facebook advertising. It is most commonly used to promote your brand. Image advertising is used in various types of advertising, placement. These images can be created from drawings, designs or photography. Creating image ads is very easy. Quality photographs are used in this. Image advertising is intended to increase brand awareness and sales. The image can represent the brand well. Multiple images can be used in an advertisement to convey brand awareness.

Video Ad

Like image ads, video ads are also used on Facebook. A video is created as a medium to showcase the services or brand. This video can be up to 240 minutes but short videos are attractive. Video advertising activities activate the brand. Facebook experts consider videos up to 15 seconds to be more effective. Any tune can also be used in these videos to keep the brand alive.

Carousel Ad

Up to 10 images or videos can be placed in a carousel ad. These images have different links which users can click on and go to that particular product page. Carousel ads are a great option if you want to advertise multiple products at once. It is helpful to display a range of products.

Instant Experience Ad

These were earlier seen as canvas ads. Using this the user can tap through a carousel display of images and move the screen. The given content can also be zoomed in and zoomed out. Facebook experts recommend using five to seven images and videos in an Instant Experience ad that reiterate your main theme.

Collection Ad

The collection ad is an adorable carousel. It is mostly used for shopping content. It’s more friendly and full screen than the carousel. From here user can directly buy the product. In this, an attempt is made to show maximum product in one image. In this you can choose which products are included in your catalogue. Collection ads are a great option for selling a variety of products.

Lead Ad

Lead Ads can only be used in mobile devices as it is designed for people to give their contact information without a lot of typing. Lead ads are great for getting people to ask you for more information, to sign up for a production trial. Facebook experts find lead ads effective in encouraging test drives.

Slideshow Ad

A slideshow ad is a video of 3-10 images that plays as a slideshow. This ad is a good alternative to video ad. It consumes less data than video. The slideshow makes the brand feel alive and engaging. This makes slideshow ads a top choice for people who have slow internet connections. Slideshow advertising can be explained to people without experience. This is a great way of advertising.

Stories Ad

Story ads are mobile-only full screen vertical video format It’s ratio is 9:16. Stories can be composed of images, videos and carousels. It is one of the most engaging and performing ad placements.

Messenger Ad

Messenger ads appear in the Facebook Messenger tab. Messenger is used to chat with friends and family. Messenger ads are shown as interstitials in the form of image or video ads. Users see your brand and can start interacting with the brand. This is a great way of advertising. This can be a great option for promoting small businesses or products.

Which ad formats do Facebook ad services include?

There are several types of ads:

Image

Video

Carousel ads

Collection ads

What objectives do Facebook Ad Services Cover?

Facebook Objective gives you option to run the type of campaign to advertise your business.

Awareness

This is the most important objective of Facebook marketing. It provides information about the service to the user and creates interest. With this objective, the product can be delivered to those people who do not have any information about the product. There are two options for this objective:

Local Awareness

This works for small business of Facebook marketing. It is used to reach to nearest radius location interested customers.

Brand Awareness

Brand awareness makes you to reach to the users and aware about your product or service which you have launched in the market.

Reach

Reach is a metric that gives information about your running ad campaign. The more the reach you get in your campaigns the more possibilities of getting cheaper and high number of cost per results. Reach is one of the first metric from all which is checked to analyze the campaigns.

Consideration

This objective target audience is motivated to think about the business and collect related information. It influences your potential customers to buy your products and services.

Traffic

You can also use traffic objective in Facebook marketing. By making this objective a part of Facebook campaign, you can use clicks so that through this you can attract people towards your website and send them to your website. This method helps you completely in educating your prospects as well as collecting users data on website. In this objective you also get options to either only get link clicks on your ad or get daily unique reach and landing page views.

In this way you can also bidding on alternative options:

Lead Generation

These objectives can be used to create forms to collect people’s information. You can approach it in 3 ways:

1. Top Funnel (Low intent audience)

These can be used to drive downloads for awareness level content and also build an email list.

2. Mid Funnel (Middle intent audience)

This can be done to drive downloads in exchange for mid funnel content.

3. Low Funnel (High intent audience):

It is used for pricing requests, for draining coupons. It can also be used to access promotions.

Conversions

This objective is part of the Facebook marketing strategy of every company and brand, so it is the most widely used objective. Its job is to promote conversions on the website. It can be made a part of Facebook advertising strategy only when people want to drive towards the website. Like signing up for a webinar, downloading a guide or buying a product. There are many rules for it to work:

Conversion objectives need data so that they can optimize better. For this it is important to keep some things in mind:

Facebook Post Engagement

This is considered to be the main goal of engagement objective to make user engage with your ad. Facebook will show your ads to the audiences who will most likely get engage with your ad. Facebook can serve you with your Engagement campaign like:

Catalog sales

Show people ads for products they want to buy.

App installs

Drive people to install the app with App Installs objective.

Messages

Message objective can lead to a conversation with the audience and encourage the business to contact you.

Video views

Attract people to watch videos and increase views of video content.

What targeting options do Facebook ad campaigns provide?

Facebook advertising is completely dependent on the targeting you do in your campaigns. The right targeting gives cheaper and good results from your campaigns. However, Facebook gives multiple options in targeting to reach to potential audience and they are:

1. Saved Audiences

According to Facebook ads, the saved audiences include location, age, gender, behavior, demographics, and interests as well. Using these, Facebook advertisers build their audiences based on as much anonymous information as possible about the target audience.

2. Custom Audiences

This custom audience allows Facebook advertisers to take advantage of data available on Facebook pages and of websites. The audience you choose is based on traffic you have on your websites and in your Facebook pixel. The more the data you have in your pixel the more options you get to target with the help of custom audiences. Custom audience provides you multiple options of segregating the pixel data and target them to get high number of conversions on your website.

Facebook advertisers can simply use your Custom Audiences in remarketing campaigns to drive customer lists and return or conversions or even in the idea stage of a sales approach that leads users and your audience. Facebook advertisers can layer on any of the identifiers available from their own saved audiences.

3. Lookalike Audiences

These lookalike audiences are audiences that include users and members within a user that are similar to any type of Custom Audience you’re using. All of these lookalike audiences can share similar behaviors, demographics, and interests beyond what you select the audience to match.

Facebook advertisers can layer custom and lookalikes over any identifiers saved and available and participating in the audience that you’ve collected.

Get started with Facebook advertising services

Our Facebook advertising services will help you grow your business. Contact us if you are interested in starting a Facebook advertising campaign. Advertising experts will create a specific strategy for your campaign and present the results in a transparent manner.