Facts Of Facebook Relevance Score

Hello Friends, Today we are going to know about what are the facts of facebook relevance score. So let’s get start with me.

Facts Of Facebook Relevance Score

Mind it by high conversion rather than high relevance score!

You guess high relevance score tends to successful campaigns.

You think value 10 relevance score parts your ad to be shown first.

You assume, relevance score should be high to decrease cost.

Well, it’s all myth!

The relevance score is not the only factor that determines your campaign to win.

Have a question why?

Let me tell you how the relevance score plays its role in a Facebook ad campaign.

The facebook relevance score is counted after 500 impressions. It is scaled in between 1 – 10 after the delivery of an ad to your targeted audience.

This said scoring 1 – 10 is parted on basis of positive feedback and negative feedback.

If you want to sense the Facebook intellectual structure of tracking the response. Check any ad running on your Facebook newsfeed.

The given 3 dot at the right-hand top corner bullets with the number of options from which one says “Hide this” indicating as the ad is not relevant to you.

The mentioned option responds with negative feedback wherein if your targeted audience is engaging by the clicks your ad is scale with high value said as positive.

The reason for Facebook showcasing the option is for tracking your ads relative relevance. Even if the ad is not relevant to you but the ad copy grabs your attention on clicking the ad.

The same is worked as engagement with the ad copy and that is where the ranking factor of relevance score gauge for tracking the result as positive.

Hence, more the engagement with the ad copy which increases your relevance score doesn’t describe to higher conversion ratio.

Relevancy score is not the only factor that decides your campaign result. And the same is also mentioned by Facebook at facebook business help.

Every objective is segregated on Facebook at its objective center which performs its said action.

Good ad copy with the better-targeted audience can give you higher conversion because of targeting the higher relevant audience but better ad copy with the less relevant targeted audience can give you high relevance score because of engagement but not the conversion.

Your campaign can still hit a higher conversion with lower relevancy score. Due to ad calculation factors. Hence, In case you are yielding results with low relevance score don’t go for changes with creatives for expecting the high relevance score.

With the same, relevance score still marks its position for one of the calculation factor in your ad campaign to yield the output of your ad copy.

So, the next time you run a Facebook ad campaign. Check for the higher relevant targeted audience with engaging ad copy to get good conversion ratio not only the good relevance score.

Hope, the given information is helpful. For any doubt’s or querries, please comment below.