How To Get Rid Of Limited Error In Facebook Ads

What a client always expect is higher ROAS. I don’t know why but since start most of the client’s, people always come to me with some kind of issue they are facing with ads.

How To Get Rid Of Limited Error

Sometimes I feel like I work more on solving issues rather then working on ads & scaling it. But however, you know the best part after solving enormous issues of ad account, have ended with getting max responses in those accounts. Now, I also don’t know what’s the logic behind it and how zuck has trained his bots.

Read this carefully you will also learn something:

This is one of oldest ad account of mine and working since years. The ads were performing worst than the expectation of a winning product. My all ads were showing “Limited” (you might have also seen in your ads with yellow highlight) There is no issue, if this error shows to you but incase all the ads are giving same error then the problem is started with your ad account. Steadily my all ads CPP went high & high and every new ad was giving me the same error.

Now what to do?😧 Super tensed🤔 Nothing was working, nor the new ad formats, nor new audience nor retargeting ads nor LAL’s

But as I always say #ilovefacebookads because every-time new issue’s boost me up & I love playing with it.

As you’ll know I am a BIG PLAYER & HAS AMAZING EXPERIENCE😅

What I DID?

CPP: 1k, 500rs, 400rs, 350rs, 250rs

Shutted all above Rs.250 CPP Ads.

Started dynamic ads with multiple retargeting methods & some new small audience size ads. Limited no. of Ads not too many at a time.

Everyday I made a target of creating in between 5-10 campaigns only and shutting those going above 250Rs.

There is a reason why “Limited” error you get; it’s either because of your less budget or less audience size but I am running the ads since so many yrs of course I knew there is nothing wrong with budget or audience and was pretty sure with it.

In this lockdown period client said it’s difficult to pay so I will be running min ads and get some orders by myself later we shall start. I didn’t had any issue thanked god for giving me some rest.
Client wanted to get good no. of orders so without my knowledge. He raised the budget from 20,25k to 60k at once and since then his bad days had begun.

A month before he came back and after looking at my poor ad account my hard work started.
Everyday, I started with shutting and creating new ads process. For some I kept above the range of required budget for some limited budget as per my ad account maintenance.

Even if you keep budget too high it’s a chance of higher CPP. So, always start by taking baby steps.
Less budget and multiple campaigns will result to high response, better audience breakout and low cpp.
This process was continuous with corousel ad format & dynamic ads.

Steadily till month end I won in getting rid of “LIMITED” error and higher ROAS.

Slowly I came back in setting limited budget in every campaign. Everyday increased the frequency of creating ads in the ad account from 5,10 to 20, 25 and multiple types of product category corousel adcopy helped me boost the ads.

So, in future never ever forget to play with one type of ad format & different ad copies. If in one corousel you add 10 products check in another corousel by adding single products multiple images.

Do this same strategy in every campaign. One campaign>>One Ad set>>Multiple Ad copies. After few days the ad copy which is not performing shut them out.

I started getting purchase in between 200rs to 150rs as well and avg purchase cost Rs.230rs.

Targeted only new audience & some retargeting Ads. No LAL’s ads CBO etc etc. Only the above method.
Maintain your ad account by steadily increasing the budget instead of raising at once. Remember not every time a hare wins the race.

My all those ads which were showing LIMITED error are shut except few ads which are giving awesome results without giving the same error now because some of my breakdown optimisation also worked.
I splitted the budget of 60k in multiple ad accounts instead of spending all at once in same ad account.

Reason is since years the daily spend was in between 10-15k that’s why I shared the budget to different ad accounts.

Now the result from 2X ROAS it’s going above 4X ROAS.

I hope it’s helpful. Enjoy playing with your Facebook Ads. Spare me if there is any grammatical mistake didn’t read again for correction, tirey day & damn sleepy.

Good Night😊