How To Scale Facebook Ads Campaign

Hey guys,

I hope you all are good. Today I have covered the topic on How to Scale Facebook Ads Campaign.
If you are not doing proper scaling of your Facebook ads campaigns, then you may waste a high amount of money in ads.

What you can do?

Whenever you start your ads start it with highly relevant broad audience. Collect a good amount of data.

Why?

👉Point 1:-
Once you have a good amount of data it will help you much in Facebook scaling. Use the breakdown button and filter your results by days, age, gender, region, platform, device.
Don’t forget to check your results from backend. Filter the most potential city, placement, states & age. This will help you to directly start your ads with filteration to spend less and achieve more.

👉Point 2:-
Ensure that you have connected google web analytics with your website. After you have maintained a good awareness and people has started searching you on google then this is the right time to check your google web analytics. Signin to web analytics>> Acquisition>> Search Console>> Queries.

Make a note guys you have to connect your web master with google web analytics.In the queries section you will be able to see searched keywords by which users are driving to your website and those keywords are highly potential users.

By these keywords you can change your targeting and exactly understand what people are seeking else you can start google ads based on those keywords if required.

👉Point 3:-
Scaling also varies as per the product and you know much more about your product. This is exactly what I mean scaling as per your product seasons.
If you have a winter product make sure you are making a profitable offer in those season and promote your product as per the need in the market. At this particular time you don’t need to promote your product in all the states or cities.

👉Point 4:-
Scaling based on campaigns. Everytime, everybody shouldn’t run only conversion objective. Scale your campaigns with different objective to engage with your ads.
The people who are engaging with different objective can be segregated with their potentiality to buy your product. (Note: Build a right funnel)

👉Point 5:-
Retargeting campaigns. Check out my next retargeting post.These are some of the common methods of scaling by retargeting methods. There are much more points which can be covered in scaling but scaling any campaigns also varies according to the product.
Thank you!!!