How to start Facebook ads with a low budget
Introduction
Advertising on Facebook has now gained a lot of attention. Facebook is one of the popular growing social media platforms and can actually help businesses to increase their customers and sales.
Are you also wondering how to run Facebook ads at a low budget? Wondering how a low-budget campaign can be successful?
How will it be possible to run ads at such a low budget and how are you supposed to grow?
Facebook is a perfect platform to advertise your business– if you know how to target the right audience and get desired results. Business owners create great content but do not have the right skills to target the ideal buyers and there is how they do not get appropriate results.
But actually facebook ads do wonders if businesses run it with the correct strategy. Facebook is one of the popular social media platforms that have a lot of potential and active users and has a lot of scope for business owners to advertise in a cost-effective manner.
Many public platforms like Facebook help small businesses to scale bigger. The marketing strategy has to be devised so that small businesses stop wasting their time and money. More revenue can be generated at a lower cost by improving Facebook ads performance. We have covered the important points below to help small businesses in starting low-budget advertising on Facebook.
Testing Facebook ads is necessary and knowing the right time to reduce the frequency of the ads should be known to advertisers of small businesses. There are some tested and proven strategies to test, develop and optimize Facebook campaigns. On a small budget also, Facebook gives ample opportunities to newcomers to publicize their brand and engage a larger audience. With their ongoing campaigns, they can generate revenue and reuse that money again to optimize their ad campaigns.
How to start low-budget advertising on Facebook?
- Make an effective Ad Copy
Ad copy is a crucial part of stimulating your audience to take the next step and the copy should convey your brand message to your audience. Simply put, your target audience should be able to relate to the advertisement copy. The more interested the user will be, the more likely they will go to the next stage by showing interest in your ad.
If your ad is click-worthy and attractive then your users will definitely take interest in clicking your ad, if your ad does not grab user attention then users will generally scroll down and ignore it.
Have a look at this ad example
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Using such convincing and clear Ad copy will persuade users to click on your ad and
there are higher chances of people purchasing your product/service. Be it any business, technology-oriented, or handicrafts related, the strategy would work. Just make sure your copy clicks the user when he sees your ad.
- Know your targeted audience
Are you clear who is your target audience? Are you targeting the right audience for your brand? The foremost thing you have to do is to create your customer persona to target the right audience and to select the right objective.
The buying process is always in the hands of the customer, and business owners should focus on creating targeted, personalized experiences for people if they want users to pay attention to their ads and show interest in their brand
Businesses or you can create your own audience by using some Facebook feature like that- interest, demographic, age, gender, location. If you are trying to target the same audience just like other businesses then your FB ads cost will rise.
If you target a narrow highly competitive audience, then they are more expensive. So make it clear that you have a clear set of the audience so that your ad costs come down. We can’t deny the fact that every small business running on a small budget can post its ads and use optimizing tools for better reach.
It’s basic supply and demand—the more narrow and in-demand an audience, the higher the CPR and cost of running your Facebook ads.
Pro Tip – You can use tools like Facebook Audience Insights, Audience Builder, Adversuite, and many others to search for the right audience.
- Select lifetime budget for each promotion
Selecting a lifetime budget can lower the cost of advertising for small business owners, but it does not work for every business, one needs to test if it is working or not for their industry. Facebook is performance-oriented. It does so by giving importance to lifetime budgets rather than daily budgets.
To cater to a large audience, it will allocate more resources from the fund that day to take advantage of audience interaction. Also, The advertisers get flexibility in the number of hours they want to run ads. If one day sees strong performance, Facebook will spend more of the budget that day to take advantage of the day. It will then also lower daily spending on days where results aren’t as strong to conserve for another strong day
Hence, Lifetime budgets can be effective for your business if you don’t want to exceed a certain amount of the overall expenditure and if you have particular spending needs for every day then a daily budget might fetch you good results.
- Don’t decrease your budget at the end of the day
Facebook gives you two options, either use a Daily Budget or a Lifetime Budget. Decreasing budget can cause a sudden decrease in sales/revenue to small businesses because if this process is done at night, the change is not reflected in the system immediately.
. So, if you abruptly change the budget from 500 rupees to 400 rupees at night, the amount spent on advertising will be 400 only. It will not apply the changes immediately and the speed of delivery is not slowed down immediately.
- Prioritize and Understand What Works for Your Brand
If you have been running Facebook ads for a while now, then it might be very clear to you what type of ad worked for you the best and drove results for your brand. Targeting the right set of audiences will help only when the audience likes your ads.
You can make a priority list of set of ads that worked well for your brand and gave you the optimum results and focus on creating the same types of ads for good results.
Understanding how your ads perform against your competitors in a similar business/industry can always help you to scale your business, minimize costs and budgets.
Conclusion
Facebook is an amazing platform for supporting new and small businesses. We have to allocate our budget and use the resources efficiently. For example, the Facebook community is much bigger than the normal offline market. To make the advertisement reach billions of people, small businesses need to optimize their campaigns. Stay tuned for more such informative articles, till then signing off for today.
