What is split testing in Facebook Ads & How to use it
Hey All,
Hope you all are fine. I am sharing some insights on Split Testing in Facebook Ads.
What is split testing in Facebook Ads
Split testing is one of the most efficient ways of converting visitors into leads. By comparing different iterations of landing pages or website or even ads, a digital marketer can know the best version that boosts the conversions. If you are a Facebook ad agency or a digital marketer and you want to improve the Facebook ads to achieve the best results in the campaigns, it is important to know how the Facebook split test feature works!
Generally, there is a great chance to go wrong with our assumptions in data-driven ad campaigns. With Facebook split testing feature, we can understand the audience better, thus improving the results drastically! In this post, we’ll share with you the basics of Facebook split testing.
Let’s dive in without waiting any further!
What Exactly Is the Facebook Split Testing Feature?
Split testing is used to check for delivery optimization, creative, audience & placement.
How-To-Use-Split-Testing-In-Facebook-Ads
There are 29days option given by Facebook to split test the above variables.
What-Is-Split-Testing-In-Facebook-Ads
Facebook Ads Objective
To begin with split testing method select the desired objective (traffic, conversion, lead generation etc) Just below the campaigns objective, you’ll see the split test option. Enable the Split Test to see different variables. Once the variable is selected choose the no. of days you want to test the selected variable.
Let’s say you want to split test between the conversion windows i.e. the delivery optimization. If you have selected the “delivery optimisation” variable don’t forget to keep the different window for both the conversion window.
We hope you’ve got a basic idea on how to split test the Facebook ads. Facebook provides enormous metrics that can be a bit overwhelming for you. So, it is better to decide on what factors you consider to determine the winner. It is high CPC or CTR or Conversion Rate etc?
Facebook Ads Tool
Tools like AdExpresso makes it easy for you to split test with many variations and will also help you to understand the metrics better. You can test different tools to figure out the best one for you.
Hey, but hold on.
This is not the only method.
Facebook Adcopy
There are sometime different situations like you have to test multiple audience or multiple adcopies and this question probably arrives the most and in that case create one campaign, create one ad set and one adcopy – Hit the publish button.
Steps to create adsets in existing Facebook Campaign
After that select the same published campaign go to adsets and select create. In same published campaign you can create different adset with different audience similarly you can do with creating multiple adcopies. Select published campaign>> Select Published Adset >> Create Ads.
Benefits of Facebook Ads Split Testing
The benefits of split testing in this method is you don’t have to run the ads for specific days. The duration depends on you for as many days u want to test the creatives as well as audience set with delivery optimization.
Hope, you have gathered enough of knowledge from this blog. If you have any query please comment.
Thank you!!!
