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LinkedIn Advertising Services for Your Business
More than half a billion active users use LinkedIn every day since it was founded in 2003 as a small resume hub. The social media giant LinkedIn stands out from its peers for its ability to target professionals worldwide and reach them in an effective way.
What is LinkedIn Ad?
LinkedIn advertising is a paid marketing tool that reaches out to the LinkedIn social network through a variety of methods. It is used for B2B companies to generate leads, build online identity and share content. It is a powerful tool. Companies use LinkedIn marketing to grow in the market and have a presence on the advertising platform with LinkedIn. LinkedIn helps companies gain recognition as well as drive sales, hire talent and be part of a business’ social media presence. LinkedIn provides opportunities to grow online and can have a positive impact on businesses.
Benefits of using LinkedIn advertising
If you want to make your business accessible to people, then with the help of LinkedIn advertisement, you can connect with new people and give information about your product. The more audience that sees your ad, the more profit you make. Advertising is meant to increase the audience. There are many benefits that can be derived from LinkedIn advertising to further business goals. Which is as follows :
LinkedIn advertising helps to reach a target audience of professionals, industry experts, entrepreneurs globally.
LinkedIn has the freedom to change the advertising budget. You can invest money in your advertisement as much as you want. It will be based on the performance of your campaign.
If you know who your potential audience is, you can target specific audiences by filtering the pool by demographics based on education, industry, age, professional interests and other information.
LinkedIn allows to send customized content directly to the targeted audience. LinkedIn advertising benefits include engagement and engagement. Connecting with the target audience increases your chances of increasing product sales.
LinkedIn helps promote products to a specific target market to meet business goals.
After defining the target audience, your sales team can add a list of target accounts. LinkedIn will identify members that match the accounts included in the list.
After defining the target audience, your sales team can add a list of target accounts. LinkedIn will identify members that match the accounts included in the list.
With LinkedIn, you can increase the conversion rates of your sales campaign because LinkedIn ads are placed in front of industry influencers and decision makers.
By focusing on LinkedIn Analytics, you can further improve the performance of your campaign. LinkedIn Analytics will periodically present you with campaign reports.
You can easily integrate LinkedIn with your website and blog and generate content on social network sites.
How can I reach my audience with LinkedIn advertising?
Users on LinkedIn provide a myriad of information in their profiles that reveal their interests. This information makes it much easier for you to segment your marketing strategy. Choosing an audience can be crucial to your marketing efforts if you want to create a sense of personalization in your campaign. LinkedIn Ads help you precisely target your target audience on the channel for your business. LinkedIn advertising has the ability to reach people with different characteristics. which is as follows:
There are three main roles in LinkedIn ad formats. Which is as follows:
1. Text Ads
These ads appear below or above the LinkedIn member. This grabs the attention of the audience quickly and directly. Text ads are also used to direct users to websites.
2. Sponsored Content
This ad appears between posts and content in LinkedIn members’ feeds. With this advertisement, you can increase the traffic of your website, increase the lead with the help of native lead form and increase the number of views of the videos.
3. Sponsored InMail
With LinkedIn Messenger, you can send personalized messages directly to your customers and have content delivered to your audience’s messaging inboxes.
Company Information: Name of the workplace, size of the company where a person works.
Level: This includes information about a person's education and field of study.
Demographics: Links, age, location, education and other information
Job: Job information of a person
Audience: This includes the Match Audience. Selected users based on LinkedIn's data and website traffic helps you determine the best ad targeting. Various ad formats are used to identify the ads that will perform best for your specific audience.
How do I measure LinkedIn advertising campaign results?
Knowing the performance of the campaign is extremely important. This shows how successful your campaign has been. Changes are needed to optimize performance. You can use LinkedIn Campaign Manager Insights and Google Analytics to analyze campaign progress. All three platforms allow LinkedIn to measure performance because they are reporting software. Also you can analyze traffic. These are as follows:
Manager Insight
Analyzing data is very necessary to improve advertising. For this we use Manager Insights. While analyzing the data one has to consider impressions, clicks, click through rate, click value, lead form, inmail. These metrics are essential for targeting ads.
Google Analytics
Google Analytics plays a vital role for your business as it is one of the essential factors for maximizing the business performance. Google Analytics builds social media strategy and increases the amount of traffic to the website. It gives you information about users leaving the platform, time spent on the page, form completion, evaluation of data, etc.
How do I measure LinkedIn advertising campaign results?
LinkedIn offers a variety of ad formats. With these formats, you can create different types of ads. Finding the best ad format is essential to a successful LinkedIn format. To choose a successful advertisement format, the following points should be kept in mind:
Content matching for targeting
perfect for promoting profitably
Value and Quality That Attract Clicks
Testing combinations of formats
Customizing the Conversion Matrix
call-to-action
Following are the ad formats of LinkedIn formats which are used by the companies to increase the business:
1. Sponsored Content Ads
Ads from sponsored content are shown promiscuously in users’ feeds. In this ad is visible in the users feed and the promoted content is clearly visible. It can be viewed on any device. The default option is to get more views on sponsored content ads. It has the following characteristics:
1 . collect user interests
2 . promote articles
3 . to announce
4 . lead generation
5 . promote page
6 .We can think of sponsored
7.content ads as a carousel, video or image post.
1 . collect user interests
2 . promote articles
3 . to announce
4 . lead generation
5 . promote page
6 .We can think of sponsored
7.content ads as a carousel, video or image post.
2. LinkedIn Message Ads
Message advertising is used for private messaging. This can be seen in users’ messages on LinkedIn. These ads are more personalized because users receive them in their inbox. This allows users to be notified of advertisements. Message advertising requires a lot of thought because it needs to be effective.
3. LinkedIn Text Ads
These ads are small which are shown on the side of the main feed. These ads are only seen on desktop. Compared to other ads, this is a hidden ad format and affects the overall ad performance. Text ads can increase the potential reach of the ad and make your campaign more effective.
4. LinkedIn Dynamic Ads
Dynamic ads are personalized ads that your audience can see. These ads are also similar to sponsored content ads that are posted and drive traffic to promote services. It has the following characteristics:
1 .Spotlight ads for content sharing
2 .Content ads to drive leads
3 .expanding audience
4 .to receive applicants for job listings
1 .Spotlight ads for content sharing
2 .Content ads to drive leads
3 .expanding audience
4 .to receive applicants for job listings
5. LinkedIn Ads Elevate
Through LinkedIn Elevate, users can easily share content that matches employee interests. This allows you to track key metrics of sharing, website traffic and leads.
What objectives do LinkedIn ad services cover?
Choosing an objective is the first step in a campaign. An intent is an action that a user takes after viewing an ad. Your objective helps you organize and optimize your campaign creation. Here is a brief description of the objectives available:
Brand awareness: Brand awareness campaigns are based on simple impressions. These campaigns are great for top-of-funnel brand building.
Website Visits: You can choose website visits to drive customers to your website and get clicks.
Engagement: Engagement is how customers interact with your posts by clicking on your ad, taking social actions (likes, comments, hashtags and shares), or getting more company followers.
Video Views: Video views give you the option of bidding on a cost-per-view basis. For other purposes the video will be available as an advertising format. You have the option of bidding on a cost-per-view basis by selecting only video views as the objective.
Lead Generation: Lead generation uses pre-filled LinkedIn forms from LinkedIn members' profile data. This is the easiest way to get leads on our platform.
Website conversions: Website conversions optimize for actions on your website that you define as valuable, such as downloading a whitepaper or filling out a lead generation form. Website conversion campaigns should use conversion tracking.
What targeting do LinkedIn ad services use?
With LinkedIn you can target by job title, industry, education level, location and more. LinkedIn Targeting offers its best benefits a unique spin to online advertising that is purely for business needs.
01
Reaching a high-quality audience can be difficult in other online advertising channels.
02
Reach a professional audience that is older, more educated and has higher income access. Targeting by job, title, and more for business purposes allows you to tighten your targeting options to match your preferred audience.
03
After analyzing your customers and creating appropriate buyer personas from the audience, you can use it in your LinkedIn advertising.
04
By targeting specific audiences for specific goals, you can get a higher return on your advertising.
05
Audience templates within LinkedIn Ad Targeting can help you get started with key audiences to build your advertising campaigns.
By creating custom targeting or lookalike audiences with audience expansion, you can identify audiences that are similar to your target audience. By testing custom targeting options and lookalike audiences, you can start amplifying your reach and results with better data.
Account targeting
Uploading a CSV of company names gives decision makers a target to build account-based marketing campaigns.
Website Retargeting
Target users who have interacted with your website before and re-engage them to improve conversions.
Contact targeting
You can take your leads and prospects even further by uploading a CSV of your connections’ email addresses.
Matched Audiences and Custom Targeting
Matched Audiences enables you to advertise to a very targeted group of your audience. By using Matched Audiences, you can increase your conversion rates and click-through rates. Match Audiences uses the data you have to create robust goal-based retargeting campaigns.
Match Audiences can be created from:
Testing with targeting options and audiences
- To find the best balance of targeting options and the right audience for your goals and campaigns, you'll need to test different variables in your audience to find what works best for you.
Start with two identical campaigns and only vary the variables within the targeting to find the best targeting - options for the desired targets. Keep improving performance by a/b testing new variables with previous targeting options that have worked.
- By testing audiences, you'll increase your reach, impressions and the results of your campaigns. Gaining access to an audience that works for you can be extremely valuable to your business.
Should I use a LinkedIn advertising agency?
Using an advertising agency to execute a LinkedIn advertising campaign can be a good option. If you are not familiar with the platform then it would be wise to join an advertising agency. The advertising agency executes the campaign correctly and reports the data. It works with a special strategy in which experts are involved. The advertising agency keeps on providing necessary reports, data and progress updates. They have special teams who work on the basis of experience.
Get started with LinkedIn advertising services
Our LinkedIn advertising services will help you grow your business. Contact us if you are interested in starting a LinkedIn advertising campaign. Advertising experts will create a specific strategy for your campaign and present the results in a transparent manner.