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Google Ads Advertising Services for Your Business
We Strive To Make Your Google Ad Account Profitable. Before Starting With Google Ads, Auditing Your Ad Account Is Considered As Our First Priority & Later the Type Of Campaign Can Drive Result At The Initial Stage. We try and help you with the right strategy to follow in minimum budget that assures to give profit.
What is Google Adwords?
Google AdWords is one of the online advertising platforms. Google ads is a medium to reach the highly interested user who are already interested in your product/service. Advertisers pay Google according to per click network and get ads installed. Advertisements are delivered to users who are interested in your products or services.
Why Use Google Advertising Services?
Using Google advertising services has many advantages in business. Which is as follows :
2. Low Cost
You can spend money on Google ads as much as you want. You can decide how much money should be spent on advertising in a day. You pay for advertising when someone clicks on your ad.
3. Measure Success
You can easily see the results of the advertisement. You’ll know if someone clicked on the ad. Also, the details of purchasing a product, downloading an app or making a phone call can also be known. From this report it is known that which ads are being clicked and which are not. Based on this, the idea to invest in the campaign is found. Google Ads can yield valuable data such as how long users research a product before purchasing it.
4. Manage Campaigns
Provides tools to manage and monitor Google Ads campaigns. Google Ads provides a powerful tool if you manage multiple Google Ads accounts. With the help of this Google, you can manage all the Google Ads sitting at one place. This saves google time. Manage Google Ads offline with Google Ads Editor. This is a free desktop application. This tool makes account changes quick and easy. After downloading the tool it can be used offline. Google Ad Editor is used to manage, view and edit multiple accounts at a time.
Day and Time
You can select the day and time to show the advertisement for a certain time. One advantage of Google advertising is that the frequency can be fixed in it. The number of times a person can view the advertisement can be selected.
Devices
The devices on which the ad should be shown. Incase if you find from previous ads that some devices are not giving profitable results you can only select the device which drive results.
Impression
Searching for certain words related to your products or services that people search for to see your ad.
Ad placement
Show ads on pages and websites that are part of the Google Search and Display Network. This will make your ad more visible.
Age, Language and Location
Select the age, language and location of customers to show ads to specific groups of people.
1. Target Ads
Google targets customers who are interested in the product. Google Ads offers a variety of targeting methods for online advertisements and can make marketing campaigns more targeted:
How Does Google Ads Work?
Google Ads displays advertisements to customers who are interested in the product. There are many factors to consider in order to create effective and high-performing Google ads. Google ads work based on these factors :
01
AdRank and Quality Score
AdRank determines the placement of ads. The quality and relevancy of the ad is based on the quality score. Google measures how many people have clicked on the ad, it is called CTR. CTR reflects how well the ad matches the searcher's mind. This can be inferred from three things:
1. Relevance of keywords
2 . Provide ad copy and CTA searcher expected results based on search
3 . Landing page experience
If you are doing the first campaign, then focus on the place that is related to the brand. Increase the bid amount for that location.
1. Relevance of keywords
2 . Provide ad copy and CTA searcher expected results based on search
3 . Landing page experience
If you are doing the first campaign, then focus on the place that is related to the brand. Increase the bid amount for that location.
02
Location
If Google Ads is set up for the first time then the geographical area has to be selected where the ads will be shown. If you have an e-commerce store and physical products, then ads need to be set up in the locations you ship to. There is no limit if you have a product to provide worldwide.
Location setting plays an important role for advertising as Google aims to show the most results to the searchers.
Location setting plays an important role for advertising as Google aims to show the most results to the searchers.
03
Keywords
Keywords are just as important for ads as they are for organic search. The keyword of the ad must match the searcher's intent as Google serves the ad to the user based on the keywords you have selected. Each ad keyword created in your campaign will target a specific group of people and show ads to these people.
04
Match Type
When it comes to keyword selection, the match type has to be considered. They tell Google whether to show an exact match to a search query or anyone with a semi-related query. There are four types of matching types:
1. Broad Match: This is the default setting which uses any word in any sequence within the keyword.
2 . Modified Broad Match: With the help of this, some words can be locked in the keyword with a '+' sign.
3 . Phrase Match: This will match the queries which contain the phrase in exact order.
4 . Exact Match: It maintains the order of keywords.
1. Broad Match: This is the default setting which uses any word in any sequence within the keyword.
2 . Modified Broad Match: With the help of this, some words can be locked in the keyword with a '+' sign.
3 . Phrase Match: This will match the queries which contain the phrase in exact order.
4 . Exact Match: It maintains the order of keywords.
05
Headline and Description
When creating an ad, provide a product headline that matches the searcher's intent. By doing this, your brand can be easily reached by the searcher. Along with the headline, the description of the brand should also be fun so that the ad gets more and more clicks and the product is bought more. The description of an attractive advertisement should also be attractive in which various information related to the product and its features should be shown.
06
Ad Extensions
You can use ad extensions when running Google Ads. It is absolutely Free of Cost. These extensions allow users to provide additional information and interact with the ad. These extensions are of five types:
1 . Sitelink Extensions: These extend the ad and try to make the ad stand out. Provides additional links to your site which causes attraction for the user.
2 . Call Extension: With the help of this extension, the phone number can be included with the ad. If you have a customer service team then it will be easier and easier for the user to get the information about the product.
3. Location Extension: The location and phone number are included with the ad. So that users can find you easily. In this the map is provided to the user. This is a very good option for business.
4. Offer Extension: It is used for offer advertisement. Users can see how much discount is being given in your brand as compared to other competitors. It attracts customers.
5 . App Extension: This extension provides the link to download the app for the users. This removes the hassle of searching and downloading the app from the AppStore and the user can easily access the app.
1 . Sitelink Extensions: These extend the ad and try to make the ad stand out. Provides additional links to your site which causes attraction for the user.
2 . Call Extension: With the help of this extension, the phone number can be included with the ad. If you have a customer service team then it will be easier and easier for the user to get the information about the product.
3. Location Extension: The location and phone number are included with the ad. So that users can find you easily. In this the map is provided to the user. This is a very good option for business.
4. Offer Extension: It is used for offer advertisement. Users can see how much discount is being given in your brand as compared to other competitors. It attracts customers.
5 . App Extension: This extension provides the link to download the app for the users. This removes the hassle of searching and downloading the app from the AppStore and the user can easily access the app.
Type of Google Ads
There are many types of Google Ads. Below is the information about Best Google Ads:
With Responsive Search Ads, you can create an ad that is optimized to appear more relevant to customers. The headline and description are given special attention while creating responsive search ads. Google Ads itself tests different combinations and tells which ad is performing well. Ad content should match the searcher’s search terms to get the best results and improve your campaign.
Dynamic Search Ads are an easy way for customers searching for your product to find you on Google. Advertisers with large websites or large inventory use Dynamic Search Ads to find customers and target customers. Dynamic search ad titles and landing pages are also generated using website content, which saves time. With the help of dynamic search advertising, advertisers can keep pace with what is available on websites.
Image ads run on Google Display. These are shown on those websites which place the advertisement on their website. Such websites partner with Google. Like- Gmail, Google and YouTube. Google uses image ads on websites where users of the ad have come and searched for related ads. Image ads can also be animated ads. Text ads target users and show ads.
As an app advertiser you pay more to get your app to users and connect with people who streamline the app campaign process. App advertising makes it easy to promote an app to large properties such as Google Play, Google Search, YouTube, and the Google Display Network. Add a few lines, a few assets, and a few bids to the app ad to make it easier for users to find you.
Video advertising is an attractive form of advertising. It provides an engaging experience to the user. Google makes these available on sites and platforms. These ads are used by companies that have the budget and can invest assets in video advertising. Video advertising is most commonly used on YouTube. According to Google experts, 70 percent of people buy a brand after seeing an advertisement on YouTube. Video ads bring the brand alive and give users a better understanding of the product.
Shopping ads are used to promote online or local inventory. This drives traffic to the website or local store and initiates a shopping campaign. These advertisements are shown in different visual formats. Shopping ads show the product picture, title, price, store name and product description to the user so that the user can understand the product before clicking on the ad.
You can advertise on Google by showing your business locations and giving users information to call or visit your locations. Local search advertising is used when searching for nearby businesses on Google. This ad is shown in place of specific people. The ad is displayed by selecting the location to show the local search ad.
Call ads only run on mobile devices that allow the promotion of phone calls. These are set to run all the time. When a user clicks on the ad, the ad calls you directly and you connect with the user. These ads display the title and description of the product, similar to text ads.
Which Ad Formats Do Google Ad Services Include?
Each ad format has different benefits whether it is a text ad or a video ad. Ads can be displayed on mobile, desktop or TV devices. The same ad can be shown in different ways from Google Ads account:
Text
Makes creating text ads quick and easy. When the user searches related to the advertisement on Google, then the advertisement reaches them. In addition the ad asset is used to provide description and contact information.
Responsible
These ads are text based ads that test which ad performs well. Responsive ads adjust the size to fit the available ad space and convert text and images into ads. These ads can be displayed as personal ads which increase your influence.
Image
It is a jpg, png or animated graphics format that represents the product in a visual way so that it can reach the customers.
App promotion ad
These app promotions are linked to app downloads with advertisements. These ads provide a link to send customers to the App Store to download the app.
Video
Video ads are shown on websites and on various platforms. Product content is included in these ads. It is designed to attract the customers so that the user can easily understand the product.
Shopping ad
A Shopping ad includes a product image, title, price, store name and product description. Shopping ads are used to drive sales by showing ads to people shopping online.
Call-only advertising
With these advertisements, you can connect your business with phone calls. When a customer clicks on a call-only ad, the ad calls your business directly. These ads are displayed only in devices that can make calls. Users can connect with you through these ads.
What Objectives Do Google Ad Services Cover?
Using an objective means planning a campaign to make it a success. Which makes it easy to make decisions while creating a campaign. Keep in mind that the objective should match the main thing you want to achieve with your campaign. For example, if your objective is to bring traffic to the website, then you can consider traffic as the objective. After choosing the objective, you can also choose the type of campaign you want to run. You can choose the networks in which you want your ad to appear.
- Sales: Increase sales online, app, by phone.
- Connect with customers you’ve already contacted
- Lead : Encourage customers to express interest in products by providing them with information by signing up for newsletters
- Traffic : Drive customers to visit your website
- Sales: Increase sales from customers.
- Connect with customers who are close to making a purchase decision.
- Lead: Increase interest in products by providing your contact information for the newsletter.
- Traffic : Drive customers to the website.
- Brand awareness & reach: When releasing a new product, introduce it to customers.
- Sales: Drive sales from online customers
- Connect with customers who have already contacted
- Leads: Connect with customers by signing up for a newsletter or providing contact information
- Traffic: Drive customers to the website.
- Sales: Drive sales from online customers
- Connect with customers who have already contacted or made a purchase decision.
- Leads: Connect with customers by signing up for a newsletter or providing contact information
- Traffic: Drive customers to the website.
- Product and brand ideas: Encourage potential customers to consider the brand.
- Connect with people who have shown interest in the brand.
- Brand Awareness and Reach: Reach audiences using your brand efficiently
- Increase brand awareness among audiences
- Use different ad formats to drive brand recognition
- App Promotion: Increase engagement in app installs with campaigns that serve ads on the Google Search Network, Display Network, Google Play, YouTube and other apps
- Sales: Drive sales from ready customers
- Connect with people who have already contacted or made a purchase decision
- Leads: Encourage customers to express interest in products by providing links.
- Website Traffic: Drive customers to your website
- Local store visits and promotions
- Encourage potential customers to visit your local store.
- Sales: Increase sales from customers.
- Connect with customers who are close to making a purchase decision.
- Lead : Increase interest in products by providing your contact information for the newsletter.
- Traffic : Drive customers to the website.
- Brand awareness & reach: When releasing a new product, introduce it to customers.
Your audience is the people you want to reach with your ads. The following are the basis for selecting such people:
- Use product images. Use title, copy and link with the image.
- Image is the key point of your campaign and is overused.
(i) New Audience Report
Detailed reports on audience demographics and segments have been consolidated into the Audience tab in the left page navigation menu. Audiences can also be managed from this Reports page.
(ii) New Terms
New terms are being used in the Audience report and throughout Google Ads. Now audience is called segment and remarketing is called your data.
What targeting do google ad services use?
Targeting ads is an essential part of a successful campaign. You may have designed a great ad but haven’t been able to hit the target. To reach the target optimally, you need to show the ad to the right people. Google Ads tries to target your ads and provides various methods. Non-targeting ads are automatically stopped as an exception. Google doesn’t serve ads that you don’t want to be shown. If you’re only targeting placement on YouTube or the Display Network, your ads are eligible to run.
There are two main goals for advertising. Which is as follows:
1. Audience Targeting
Google Ads goes to great lengths to provide a broad view of your audience and simplify audience optimization. Google has made some improvements:
2 . Content Targeting
Google continues to strive to provide a comprehensive and integrated view of content targeting and to manage content targeting. Google has made the following Improvements :
All content targeting can be found in the side navigation under Content- Topics, placements, videos, keywords and exclusions for all types of content targeting are listed in the Content tab in the side navigation menu. These will also be consolidated in the report.
01
Subject
An ad can be targeted to multiple pages related to certain topics. You can build a range of pages on the Display Network with the help of topic targeting. Google Ads analyzes and considers link structure, page structure and language. Based on these, it determines the theme of the webpage and targets ads based on the theme selection.
02
Placement
Target the websites customers visit on the Display Network. If you choose this type of targeting, only the sites you have selected will be seen when searching for relevant sites. Keywords are not required for placement targeting.
03
Content keywords
Select only the terms that users have searched for. You create a set of keywords to meet specific goals. Keywords can also be changed to reflect interests or to get the most out of a sale.
04
Display Details
Display scaling works for both search and display, targeting high performance moments for best results. Google finds users for you by combining ads with smart targeting.
Save Money With an Effective Ads Campaign
The campaign of Google Ads is banned for any kind of wrong way or any wrong or bad methods Google Ads campaign banned in these ways which is very very common if we talk about its meaning then its simple This means that whatever business Google is, it is spending more than what is needed to achieve its goals, which is the main reason for this, those reasons include :
- No person of any kind may actively manage a Google advertising campaign
- Bidding on unwanted words or incorrect keywords
- Sending visitors to landing queries that convert very rarely
- Display ads at inappropriate times of the day i.e. at appropriate times of the day
- Using text-only ads other than Google Shopping
Inexperienced companies that manage campaigns
People have been able to nearly double or more than double the leads or sales for a campaign without spending a ton of money. This generally means that the campaign was only 50% effective. At Outbox, we’ll take you through a 75-point Google advertising audit that’s very simplified and simplified to show you the areas where your campaign is performing well. Could not or your campaign is not configured correctly. Anyone who is improving their pictures will identify those opportunities for improvement because helpful in very beneficial for you
Our Work
Get Started With Google Ads Advertising Services
Our Google Ads advertising services will help you grow your business. Contact us if you are interested in starting a google advertising campaign. Advertising experts will create a specific strategy for your campaign and present the results in a transparent manner.