Snapchat Ads Management
Snapchat Advertising Services for Your Business
Snapchat Ads are essential it helps you to reach new customers, drive sales. We can help you improve your results regardless of whether you’re running your own Snapchat campaign or working with an agency.
What is Snapchat Ads Marketing?
Benefits of using Snapchat Ads advertising
1. Active User Base
2. Specific Audience
3. Powerful Targeting
If your ad is more effective than Facebook, Instagram and other social media ads then Snapchat ads are more effective than most social media ads in the following ways:
- Attention: Snap ads are shown in full screen to grab user’s attention. It gets two times more visual attention than other social media ads.
- Persuasion: Snap ads are more likely to make a purchase after seeing them than other social media ads because Snap ads attract viewers.
- Engagement: The swipe up rate of Snap ads is higher than other social media ads.
- Sound: SPAN ads are viewed by more than 60 percent of people with sound on.
Why you need Snapchat Ads in your marketing mix?
Snapchat ads are also beneficial for marketing, the reason for this is as follows:
- Snapchat is used by over 265 million people, which gives an idea for scaling campaigns.
- Snapchat exposes new audiences and keeps the product fresh.
- Snapchat reaches about 75 percent of the Gen Z audience with a potential to spend $700 billion per year.
- Ads on Snapchat are shown in full screen which makes it attractive.
- Snapchat retargets users who have previously visited your website.
What types of businesses get the most results from advertising on Snapchat?
- Ecommerce Businesses: There are many formats of Snapchat ads that best represent ecommerce brands.
- App and game developers Deep linking is used to swipe and download your app which prompts users to engage with you.
- Local Businesses: Snapchat ads can encourage you to visit your shopfront, cafe, restaurant.
Which ad formats do Snapchat Ads services include?
This is the first ad format launched by Snapchat. This ad is shown on full screen between stories which are of 10 seconds duration. These ads can be made in the form of GIF, cinemograph and video. It matches Snap Stories. Snap ads are short in length so many brands use sequenced messaging. They make a series of Snapchat video ads and upload the series by giving complete information about their brand.
There are many types of Snap ads:
- Top Snap Ads: These ads are shown on the user’s feed. These can be in the form of images, videos or gifs. These are used to increase brand awareness. Can’t add hyperlinks to click on these ads but can copy the link. Their length is only 3-10 seconds.
- Web View Ads: Web view ads provide a visual experience similar to call-to-action and bonus ads. If someone swipes your ad, they will go directly to your website. Where users can know about your offer.
- App Install Ads: These ads are similar to the top Snap ads. These ads are used to promote the app. When the user swipes your ad, will go directly to the app.
- Deep link advertising: These ads are used to bring people back to your app after they leave. For this, advertisers provide advertisements by combining attracted media and links.
- Long form video ad: This format is used for showing longer videos. Such as trailers, behind the scenes footage, short films. With this ad type, you can swipe to see extensions up to 1GB in size.
These ads can show up to four products at a time. These ads are formatted like a catalog. Collection ads are placed between Stories to attract users and encourage them to make a purchase.
Snapchat Story Ads allow advertisers to reach audiences with sponsored tiles in the Discover feed. This ad is placed alongside popular content from users. Users can go through 3-20 Snap collections to view more content with just one tap.
These ads appear while brands are making custom lenses and taking selfies. Lenses create and design fun modifications to their faces for users. Sponsored Lenses are a great way for brands to showcase brands with an augmented reality experience. Sponsored AR Lenses are expensive Snapchat ads. It is worth $450,000-700,000 per day as they cover large area and are viewed by millions of people. Only brands with big budgets can use these ads.
Apart from adding lenses to Snaps, users can also add filters to photos. Filter graphics cover the user’s screen. Sponsored filters allow advertisers to insert themselves into Snapchatters’ conversations with creative overlays that boost brand awareness or for targeted geographic areas. Geofilters can be used 2.16 billion times per day in two forms:
- Sponsored Geofilters: These can usually be added to photos, videos and stories. It installs geofilters to display brands within a certain radius of physical stores nationwide. Being widespread, these can be as expensive as advertised lenses.
- On-Demand Geofilters: These are similar to sponsored geofilters but less expensive because they are used for local areas. These advertisements are good for product launches, store openings, hosting parties etc.
What objectives do Snapchat Ads services cover?
Snapchat is a simple model of a marketing funnel to represent the customer journey. Three steps are involved in determining the objectives of advertising. Based on these three steps, you can find out which advertising objective you have to choose and which one is most important for your business. These three steps are as follows:
- Awareness: Let people know about your business.
- Consideration: Encourage customers to fill out a lead form or download the app and generate leads.
- Conversions: Encourage potential customers to make a purchase and grow your business.
What targeting do Snapchat Ads services use?
Reach out to old customers
Target visible customers
Target snapchatters
Target third party custom audiences
Why you need a Snapchat Marketing Agency?
Performing an advertising campaign requires in-depth knowledge as it requires attention to the nuances of different styles and requirements. To balance ad spend and returns, you’ll need a good Snapchat marketer who will work with you and help you navigate the ups and downs of the campaign. Snapchat marketing agency team consists of experts who help you to achieve your goals in less time. So you will need an agency to make the campaign a success.
